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June 20, 2020

Verve Coffee Roasters focuses on connection

Verve Coffee Roasters bring coffee from small farms to your cup

Adda Coffee & Tea is committed to bringing our guests the best coffees from around the globe. For us, this means partnering with Verve Coffee Roasters, a Santa Cruz, California-based roastery that focuses on sourcing sweet, vibrant and consistent coffees directly from small farms, in some of the world’s most illustrious coffee regions. Adda is proud to be one of the few coffee shops that carries privately-labeled Verve coffees; our Conversation Blend and our Highland Avenue Blend

Founded in 2007, Verve Coffee Roasters has grown to include 13 cafes, with two international locations in Japan. While the company has expanded, its commitment to small-batched, quality-based roasts has remained. Unlike other well-known roasters such as Intelligentsia Coffee, Stumptown Coffee Roasters and Peet’s Coffee, Verve is still owned and operated by its founder and a small board who both work to see that its vision is intact. 

Each of Verve’s coffees comes with information on the beans, farms and processes used to grow and prepare it for roasting. All of Verve’s single origin coffees are marked the farm or farmer’s estate from where they were sourced and are often named for the farmer’s or farmer’s family members. Aparo Maya Guerrero, a single origin coffee from Colombia is named after the farmer who grew the beans on her small three hectares farm in the town of Chachagui. 

Our latest collaboration with Verve

Verve also focuses on coffee education. A training facility, a glass-walled roastery and a barista exchange program between its locations in California and Japan, help staff and guests learn more about the coffee industry. The company also publishes a Farmlevel Digest, a 90-page photojournal with two volumes, one on Honduras and one on Panama that took two years to produce. The photojournals include the stories and photographs of the coffee farms that are the sources for Verve’s coffees. A third volume on Ethiopia is in the works. 

The goal of the work that Verve puts into its roasts and education is not only to produce fantastic coffees but also to give its customers a sense of wonder about this beverage that is so intertwined in our day-to-day lives and culture. To learn more about Verve, check them out at their website or social media channels.

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